It is the percentage of clicks on your ad that turns into a sale. A click-through rate is the % of the time a visitor on a site visits your page and actually clicks on your ad. If you want this to be high, if you want to sell your products or services Go Now and read on.
The first thing to do to improve your click-through rate for Google AdWords is to increase your CTR by changing the headline of your ad. Studies have shown that the headline of an ad can have a dramatic effect on a visitor’s ability to click and convert. So spend some time tweaking your ad headline. Your headline has the opportunity to be the one deciding factor in whether or not a potential customer even bothers to click on your ad. So make it as compelling as possible.
Another way to improve your CTR for Google AdWords is to target your ads properly. Your ad copy and your landing page are the first 2 pages that a potential customer will see. If your ad copy doesn’t really pique a visitor’s curiosity, they won’t bother to read any further. So, make sure that your ad copy is unique and informative. Use words that will draw attention to your product or service.
The last thing that can help you improve your click through rate for Google AdWords is to track your ad campaigns. Track where your clicks come from so you can tweak your ads to only direct users to your site when they are most interested. You can also determine what keywords are helping you achieve your click through rate goals. Once you learn how your keywords are impacting your CTR, you’ll be able to fine tune your ad copy and landing page to increase your conversions even more.
In order to have a good CTR for Google AdWords, your ad copy, and your landing page need to grab a potential customer’s attention right away. Make sure that your headlines and body content are dynamic so that readers won’t be turned off after reading your ad copy. Also, make sure that your keywords are in your headline and in your body text. This will increase your click through rate, because readers will immediately know what to do while browsing your site.
Your click through rates will also improve if you change your keyword preferences. Don’t stick with the same keywords because you are on a very limited budget. Try out new keywords until you find ones that are generating fewer clicks. Once you find good keywords that are generating good CTRs, you can stick with those and try other variants to improve your CTR.
How is a good CTR for Google ads determined by the quality of your display network? If the ad you are using on a display network is not displayed properly on certain web pages, then your click through rates will be much lower than they should be. Your ad should be able to “show up” on a target HTML page, even if there are problems with that page’s display server. The display network should also be fast enough that it doesn’t affect your entire website’s performance.
A good CTR for Google ads requires your landing webpage and your ad copy to be dynamic. Your headline and body text need to continuously communicate information to your potential customers. They must keep their visitors interested so that they will continue to click through to your site. You also need to make sure that your ads are being displayed where your visitors are going to see them. Making small changes to your ads and page placements will go a long way in improving your click through rate.